Clear communication begins with understanding the business

I’m a graphic designer with 10 years of experience, including 5 years focused on B2B marketing design.

I work as a Design Director at a marketing agency, where most of my work sits between strategy, content, and visual communication.

My focus is on presentations, social media graphics, websites, landing pages, and the systems that help B2B businesses explain what they do with clarity and care.

These notes collect practical observations from that work. Client details are intentionally blurred. The patterns, trade-offs, and lessons are kept intact.

For correspondence: khatanka2b@gmail.com